“In Battle to Defang ISIS, U.S. Targets Its Psychology,” by Eric Schmitt, New York Times, December 28, 2014 (thanks to Bill):
WASHINGTON — Maj. Gen. Michael K. Nagata, commander of American Special Operations forces in the Middle East, sought help this summer in solving an urgent problem for the American military: What makes the Islamic State so dangerous?
Trying to decipher this complex enemy — a hybrid terrorist organization and a conventional army — is such a conundrum that General Nagata assembled an unofficial brain trust outside the traditional realms of expertise within the Pentagon, State Department and intelligence agencies, in search of fresh ideas and inspiration. Business professors, for example, are examining the Islamic State’s marketing and branding strategies.
“We do not understand the movement, and until we do, we are not going to defeat it,” he said, according to the confidential minutes of a conference call he held with the experts. “We have not defeated the idea. We do not even understand the idea.”